HUSQVARNA KIT · YAMAHA 70TH · APEX RIDEDAY · TOMMY SEARLE
kecks + backyard TWO UK BRANDS. ONE PADDOCK.
Kecks Underwear and Backyard Design share a customer base, a paddock and a UK ambassador. Husqvarna Kecks Edition kit, Yamaha 70th anniversary drop, Apex Rideday — multiple shared releases over the years.
Two British brands. Same customer. Different layer.
UK partnership since the start.






